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Meta is changing their pricing model effective June 1st 2023. #
- The first 1,000 Service Conversations (or User-Initiated Conversations) in a calendar month are free.
- The free conversations will be renewed on the 1st date of each month, regardless of your subscription renewal date with Svytel.
- This is applicable for each active month in Svytel, and for all plan types.
- Business-Initiated Conversations will be split into 3 categories: Marketing, Utility, and Authentication Conversations. These are all paid conversations, and will not count in any free tier.
- Svytel dashboard will show the total Service-initiated and Business-initiated conversations, and not excluding the free 1000 conversations.
- All Referral Conversations (or Entry Point Conversations or CTWA Conversations) are free
- New rates will be applicable with new template categories.
Estimating the cost of Business-Initiated and Service Conversations #
- A minimum Rs. 10 credit top-up is a must for each Svytel account. This top-up amount can be used for both Service conversations and Business-initiated conversations
- If your free 1000 conversations have run out, you need to top-up your Svytel account with more credits.
Please input the correct number of utility broadcasts, authentication broadcasts and marketing broadcast numbers. To get a better understanding of the different kinds of templates, please check the below article:
If you send broadcasts to initiate a conversation with your contact: #
- You will be charged a Business-initiated rate as per the template category you have used.
- Each conversation last for 24 hours, after which it will be counted as a new conversation.
Any template sent either via broadcast or automation (chatbot, keyword action, default action, sequence, etc) will always be chargeable
If your contact initiates the conversation with you: #
- You will be charged a Service (user-initiated) rate if you reply to them within 24 hours.
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